Religion and the Media in a Battle for Ideological Hegemony: the Universal Church of the Kingdom of God and TV Globo in Brazil |
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| Authors: | PATRICIA BIRMAN DAVID LEHMANN |
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| Affiliation: | Department of Anthropology, State University of Rio de Janeiro, Brazil;Centre of Latin American Studies, University of Cambridge, UK |
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| Abstract: | Abstract – Starting out from a celebrated 1995 controversy which arose from a late-night incident on Brazilian TV, the relationships between neo-Pentecostalism and established culture are explored. Taking into account traditions of legal rhetoric and of political adherence, the paper shows that what appears at one level as a religious conflict is at another level a conflict over political power, over the rhetoric and imagery of power, and for control of the popular imaginary. |
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| Keywords: | Catholic Church Pentecostalism Brazil popular culture |
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