打造强势文化品牌建设文化强省

打造强势文化品牌是建设文化强省的重要目标之一。近年来,我省打造强势文化品牌取得了辉煌成就,如平遥国际摄影大展、华夏文明看山西、晋商系列文化产品等著名文化品牌已享誉全国,走向世界,今后应进一步处理好资源开发和品牌创新的关系、社会效益和经济效益的关系以及政府推进和民间运作的关系,进一步创新文化品牌,实施文化强省发展战略。

Forging the Best Brands of Culture to Build a Stong Province in Culture

Shanxi Province has made great achievements in forging brands of culture.For example,such top-notch brands of culture as the Pingyao international photographic exhibition,a series of events of understanding about Chinese civilization through Shanxi and a series of cultural works on Shanxi merchants have enjoyed a high reputation throughout the country and gone global.In the future,to build Shanxi into a stronger province in culture,we should well handle the relations between developing resources and innovating on brands,between social significance and economic benefits and between promotion by the government and nongovernment performance.