|
|||||
|
|
| 月饼票的经济学分析 | |
| 引用本文： | 张鑫.月饼票的经济学分析[J].法人,2009(11):88-89. |
| 作者姓名： | 张鑫 |
| 摘 要： | 在月饼作为食品遭到人们冷遇的今天，正是由于其被赋予了新的意义并使月饼票成为维系人脉、企业公关的工具，才保持了月饼产业的繁荣 |
| 关 键 词： | 经济学分析 月饼 企业公关 食品 |
Economic Analysis on Mooncake Coupon |
|
| Abstract: | At the moment of mooncakes being given cold shoulders, it is just because mooncakes are endowed with new meaning and being used as tools for maintaining a network contacts and company communications that keep the mooncake industry's prosperous. |
| Keywords: | |
| 本文献已被 CNKI 维普 等数据库收录！ | |