我国电视购物的相关法律问题探析

电视购物以其直观、便利、快捷等优势吸引了众多消费者,优厚的利润空间使一些急功近利的商家任意夸大产品功效、恶意欺骗消费者,致使电视购物行业遭遇寒冬,行业信誉降低。文章在界定了电视购物区别于一般商业广告的基础上,分析我国目前电视购物存在的现状及法律问题,并提出以保护消费者权益为核心完善相应的法律法规,以促进我国电视购物市场健康发展。

TV Shopping Related Legal Issues in Our Country

Since TV Shopping entered China in the nineties of last century,its intuition,convenience,promptness and other advantages attracted many consumers.Due to munificent profit space China's television shopping companies developed rapidly,but some companies wanted to achieve success in a short period,so they exaggerated the efficacy of their products and maliciously deceived their consumers,causing TV shopping industry suffered severe winter and the credibility of the industry bottomed out.In this paper,on the b...