Lawyers,public relations and the media: a changing barter economy within a community of practice |
| |
| Authors: | Asaf Darr Limor Zer-Gutman |
| |
| Institution: | 1. Department of Sociology and Anthropology , University of Haifa , Israel;2. School of Law , College of Management Academic Studies , Israel |
| |
| Abstract: | We set out to explore the consequences of a new encounter between Israeli lawyers and PR people. This encounter occurred within a pre-existing barter economy between lawyers and legal journalists, composed of embedded and direct social ties. Using in-depth interviews and extensive archival research we analyse three strategies used by PR people to position themselves as brokers between lawyers and journalists: (1) commercialising social ties; (2) becoming translators; and (3) presentation of self as media advisors. Discussion centres on the consequences of the emerging barter economy to law and related occupations. |
| |
| Keywords: | |
|
|
