Information source preference and dental selection |
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| Authors: | Firooz Hekmat Kenneth Heischmidt |
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| Institution: | Department of Marketing , Southeast Misspouri State University , Cape Girardeau, Missouri, 63701 |
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| Abstract: | Previous literature provides insights into the role information source preference plays in consumer selection of products. The results of an empirical investigation provides evidence of the possible relationship among information source preferences with consumer decisions related to dental consumer needs. The primary findings suggested a relationship between certain information source preferences and both a consumer dental care selection situation and certain consumer demographics. |
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