Calling Attention to the Nature of Professional Knowledge and Its Impact on Perceptions of Performance Measures

Nations around the globe are increasingly facing tough challenges when dealing with environmental problems. The limited success of government interventions to protect the environment is a testament to the growing concern about government's inability, or insufficient capacity, to address environmental issues. As a response, scholars note that promoting environmentally responsible behavior (ERB) on the part of the citizenry is critical for the growth and development of efficient environmental governance. However, despite the introduction of a variety of measures by governments to encourage greener practices, influencing citizens' behavior remains a major challenge. Using social capital theory, this article examines the effects of various social relation components on the promotion of pro-environmental behavior in five key public policy areas—recycling, food purchasing behavior, gasoline, energy conservation, and water use. Implications for practice and future research are discussed.