媒介传播中的文化差异与文化意识

传者与受者的文化差异产生传播的意义,文化意识也需要在这种差异中构建和保持。在文化质差中,传者需要保持明确的主流文化意识;在文化位差中,传者需要树立一定的精英文化意识;在文化时差中,传者则需要具备较强的大众文化意识。传受双方如果不存在任何文化差异,那么传者的文化意识也可以淡化乃至取消。

Cultural Differences and Cultural Awareness in Mass Media

The significance of communication is brought about in cultural differences between disseminators and recipients,in which cultural awareness needs to be built up and maintained.The disseminators should keep a clear sense of the mainstream culture in the difference of quality,acquire some of the elite cultural awareness in the difference of position and have a strong sense of popular culture in the difference of time.If there are no cultural differences between the disseminators and the recipients,the culture awareness of the disseminators may be decreased and even deprived.