建设自主品牌，提升出口商品竞争力

当前中国品牌的国际化水平较低，在国际市场上享有较高知名度和较大竞争力的品牌严重缺乏。尽管有上百种中国商品的市场份额占据世界首位，贴着“中国制造”的标签随处可见，却很少有人知道这是哪家中国企业生产，也说不清是哪个品牌产品和品牌制造商。面对中国“制造大国，品牌小国”的现状，其原因在哪裹？品牌到底在参与国际竞争申的作用有多大？中国应采取怎样的品牌战略？本文将逐一进行分析。

Study on constructing independent brand to promote the competitiveness of export commodity

The brand internationalization level in China is low at present. Hundreds of Chinese products occupy the biggest market share, but customers could hardly tell which brand or manufacturer produced those products. So this paper aims to answer the following three questions： what makes China a large manufacturer with no brand？ What is the role of brand for participating in international economic competition？ What strategy should China adopt to change the situation？