| 用服务营销理念克服营销近视症 |
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| 引用本文： | 王辉. 用服务营销理念克服营销近视症[J]. 长沙民政职业技术学院学报, 2004, 11(4): 52-54 |
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| 作者姓名： | 王辉 |
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| 作者单位： | 长沙民政职业技术学院,湖南,长沙,410004 |
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| 摘 要： | 市场营销近视症是西奥多·莱维特1960年提出的,在他之后,很多营销学者对其原因进行了研究,本文则从服务和服务营销的视角分析营销近视症的表现、原因,并提出了相关应对策略。
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| 关 键 词： | 营销近视症 服务 服务营销 |
| 文章编号： | 1671-5136(2004)04-0052-03 |
| 修稿时间： | 2004-09-30 |
Overcoming "Marketing Myopia" by Marketing Service |
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| WANG Hui. Overcoming "Marketing Myopia" by Marketing Service[J]. Journal of Changsha Social Work College, 2004, 11(4): 52-54 |
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| Authors: | WANG Hui |
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| Abstract: | Since Theodore Levitt brought forward "marketing myopia" phenomena in the year of 1960, lots scholars have investigated the cause of it. This paper analyses the phenomena and what accounting for the "marketing myopia" and brings forward a tactics to overcome it in the angle of view of marketing service. |
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| Keywords: | marketing myopia service marketing service |
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