设立商标审查程序的必要性及其意义

近年来,＂达能、娃哈哈商标案＂＂可口可乐并购汇源案＂等案件的发生,说明我国在外资并购中的审查程序仍有完善的空间。并购可以实现企业快速成长,但是其品牌也有被控制的风险。因此,在吸引外资的同时应把风险降到最低,在经营者集中的审查当中,商标审查程序有其存在的必要性和可行性。

Necessity and Significance of Establishing Trademark Examination Procedures

In recent years,＂Danone and Wahaha trademark case＂,＂Coca-Cola＇s acquisition of Huiyuan case＂, and other cases have shown that there is still space to improve review procedure in foreign mergers and acquisitions in China. Though mergers and acquisitions can realize rapid development of our enterprises,their brands have the risk of being controlled. Therefore,when attracting the foreign investment,we should minimize the risk; and in the examination of concentration of business operators,it is necessary and practicable for trademark examination procedure to exist.