大众传播语境下文学话语的转型

大众传媒时代的到来营构了新的文学传播语境,文学话语的深刻转型正在凸显。主要表现为:一是纯文学与通俗文学的融合有了新的内涵;二是随着大众媒体的日益视觉化,文学从外部媒介形式到内在叙事方式都由图像的符号体系中吸纳了富有表现力的因素,具有了视觉文化的某些特征;三是大众媒体在将文学置入一种新的传播语境的同时,也打破了文学文类内部既有的规范和秩序,形成了与此前形貌迥异的文学版图。

Transformation of Literary Discourse in Mass Communication Context

The time of mass media has formed a new context for literature and the profound transformation of literary discourse is seemingly evident. The main manifestation is as follows: firstly, there is some new meaning in the integration of serious literature and popular literature; secondly, as the mass media are increasingly visualized, literature absorbs some expressive factors from the sign system ranging from the media appearance externally to the way of narration internally, and consequently acquires some characteristics of visual culture; thirdly, while putting literature into a new communicative context, the mass media break the fixed criteria and orders of literary genre and bring about a totally different new domain of literature.