打造法律图书馆品牌的战略研究——以西南政法大学图书馆为例

从法律图书馆的涵义入手,以挑战和机遇为背景,可以分析研究型法学图书馆品牌建设的必要性和可行性。研究型法学图书馆的品牌建设主要包括：图书馆的发展定位、形象塑造、管理优化、馆藏资源建设、服务创新、人员和科研建设、品牌文化建设等方面。

Building Brand Strategy of the Law Library:A Case Study of the Library of Southwest University of Political Science and Law

Focusing on the construction of libraries from the perspective of brand building,and taking the challenges and opportunities in the social background into consideration,the present study analyzes the necessity and feasibility of building a brand for the academic law libraries.Constructing the brand for academic law libraries includes the following aspects: the development orientation of the library,image building,management optimization,enlarging collections,innovation in service,personnel training,stimulat...