The effects of party mobilisation strategies on the vote: The PSOE and the PP in the 1996 Spanish election

Abstract.  In this article, the author analyses the impact of parties' mobilisation strategies at the district level on their vote share in the Spanish 1996 general elections. In order to do this, the author has estimated a multilevel model to test the impact of aggregate mobilisation variables at the district level controlling for voters' individual characteristics. The efforts made by the two main Spanish parties increased their share of the vote. Moreover, their strategies seem to be more efficient for some profiles of voters than for others. The mobilisation of the PSOE especially affected those who had clear political preferences, whereas the PP's mobilisation had stronger effects on less politically aware voters.