金融危机形势下高校学生就业工作公共关系运作机制探析

席卷全球的金融危机给当前我国高校的学生就业工作带来了严峻的困难与挑战，而将公共关系理念与运作机制引入高校学生就业工作，运用各种信息沟通、传播手段以及制定科学策略等方式，与用人单位和其他与就业有关的部门、社会公众建立起一种和谐的、可持续的关系，是推进高校学生就业工作的有效途径。

Analysis on the Public Relationship Working Mechanism for College Graduates' Employment under Economic Crisis

The global economic crisis has brought severe hardship and challenges to college graduates＇ employment in our country. We should introduce the idea and operation mechanism of public relationship into the work of college graduates＇ employment and make a harmonious and sustainable contact with employers, other related organizations, and social public by means of information communication, mass media, and scientific strategies, which is an effective way to promote college graduates＇ employment.