泰国医疗保健旅游业发展策略研究

医疗保健旅游是一种集旅游和健康服务为一体的新型旅游方式,正日益成为旅游业的一个新亮点,成为旅游经济发展的主力军。泰国在发展医疗保健旅游方面起步较早,市场已趋于成熟。但该行业在亚洲竞争激烈,要达到2014年创收2万亿泰铢的目标,泰国政府部门在政策上要继续给予宽松支持,相关企业在营销策略上要有所调整,在服务质量和员工素质上还须提高。

Research on Development Strategy of Healthcare Tourism Situation in Thailand

Heahhcare tourism, new forms of tourism which integrates tourism and health services, has become a new highlight in the tourism industry as well as the main force of economic development. The market of healthcare tourism in Thailand has matured enough since it starts much earlier. However, this industry is highly competitive in Asia. In order to financially achieve the year 2014 target of revenue 2 trillion baht in tourism industry, Thai Government should continually offer great support on the policy; at the same time, Thai enterprises not only make adjustments on marketing strategies, but also improve their services and educate their staff.