| 论创建我国房地产企业品牌 |
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| 引用本文： | 李云. 论创建我国房地产企业品牌[J]. 广东行政学院学报, 2003, 15(1): 70-73 |
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| 作者姓名： | 李云 |
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| 作者单位： | 中共广东省委党校<岭南学刊>编辑部,广东,广州,510053 |
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| 摘 要： | 房地产企业应在市场定位、产品质量、企业竞争力、人才机制、企业形象等方面做出努力 ,方可有效创建房地产品牌。
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| 关 键 词： | 房地产企业 品牌 创建 |
| 文章编号： | 1008-4533(2003)01-0070-04 |
| 修稿时间： | 2002-10-30 |
On Establishing Brand of China''''s Real Estate Enterprises |
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| LI Yun. On Establishing Brand of China''''s Real Estate Enterprises[J]. Journal of Guangdong Institute of Public Administration, 2003, 15(1): 70-73 |
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| Authors: | LI Yun |
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| Abstract: | The enterprises of real estate industry should make greater efforts in the market positioning, product quality,talent mechanism, enterprise competitiveness, enterprises image.Only in this way is it possible to establish the brand of the real estate industry. |
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| Keywords: | real estate enterprises brand establish |
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