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From Church and Mosque to WhatsApp—Africa Check’s Holistic Approach to Countering ‘Fake News’
Authors:Peter Cunliffe-Jones
Institution:Correspondence
Abstract:False claims and misinformation spread in Africa not only on Facebook, in WhatsApp groups or on the dark web, but also in political meeting rooms, churches, mosques, and community gatherings. To reduce the harms caused by misinformation, Africa Check, the leading independent fact-checking organisation on the continent, believes a four-pronged, or holistic approach is needed: identifying and reducing the circulation of harmful misinformation; ensuring accurate information is more widely available; ensuring a more accurate understanding of topics it covers; and fostering fact-checking skills among the public. To achieve this, it reaches out and engages with a wide range of on- and offline communities and networks. The UK could learn from this approach to tackle the ways that misinformation continues to spread offline today.
Keywords:fact checking  misinformation  Africa  fake news  journalism
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