EXHIBITING CHINESENESS: THE TAIWAN PROVINCIAL EXPOSITION OF 1948

Abstract

During the immediate postwar years, visual propaganda served as constitutive and instrumental means for the Nationalist government to “decolonize” the minds of people in Taiwan. The 1948 Taiwan Provincial Exposition highlighted the impact of politics on exhibitions during the critical period in Taiwan’s history. Unable to hold it in the national capital of Nanjing as initially planned, the Provincial Exposition Committee nonetheless maintained the core mission, “enhancing the mainlanders’ understanding of Taiwan,” and strove to mobilize official and individual participants from the mainland. Financed mainly by state-run enterprises, the Exposition delivered a spectacle in serving conservative interests, as encoded in the Exposition’s slogan, “Ensuring Prosperity through Stability.” The Exposition may be seen as an illuminating case to review postwar Taiwan at the threshold of a new era. This paper aims to reveal the complex, and perhaps paradoxical, narrative structures and competitive cultural forces behind the Exposition in redefining Taiwan as a part of China.