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Campaign civility under preferential and plurality voting
Affiliation:1. Political Science, Western Washington University, United States;2. Political Science, University of Iowa, United States;1. Department of Corporate Development and Business Ethics, University of Cologne, Albertus Magnus-Platz, 50923 Cologne, Germany;2. DFG Research-Group 2014 “Need-Based Justice and Distribution Procedures”, Department of Philosophy, University of Oldenburg, 26111 Oldenburg, Germany;1. California State University – Northridge College of Business and Economics, 18111 Nordhoff St, Northridge, CA 91330, United States;2. Mercer University, Eugene W. Stetson School of Business and Economics, 3001 Mercer University Drive, Atlanta, GA 30341, United States;1. Department of Political Science, Southern Illinois University, 1000 Faner Dr., Carbondale, IL, 62901-4501, USA;2. Department of Political Science, Texas Tech University, Box 41015, Lubbock, TX, 79409-1014, USA
Abstract:We present reasons to expect that campaigns are less negative under preferential voting. We then examine if preferential voting systems affect how people perceive the conduct of elections. This paper reports results from surveys designed to measure voters‘ perceptions of candidates’ campaigns, comparing places with plurality elections to those that used preferential voting rules. Our surveys of voters indicate that people in cities using preferential voting were significantly more satisfied with the conduct of local campaigns than people in similar cities with plurality elections. People in cities with preferential voting were also less likely to view campaigns as negative, and less likely to respond that candidates were frequently criticizing each other. Results are consistent across a series of robustness checks.
Keywords:Preferential voting  Campaigns  Electoral systems  Alternative Vote  Ranked choice voting  Negative campaigns
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