From a Rhetoric of Nostalgia to a Health-Based Policy: Tobacco,Obesity and the WTO

The globalisation of health demands a multilateral response. Instead of the developed world pursuing agricultural policies oriented towards propping up declining sectors of their economies, a better approach would put health concerns as a top priority. The new Framework Convention on Tobacco Control is a good example of a useful global agreement to promote health. This approach could be replicated in a multilateral framework to control obesity.