| Abstract: | Focusing on questions of gender and modernity, Gronberg examines representations of Simultaneous fashions designed by the Paris-based artist Sonia Delaunay in the German illustrated press of the 1920s. Simultaneous dress was presented as a means of rendering woman 'modern' both through fashion and through association with Parisian artistic avant-gardism. Gronberg explores the figure of the fashionably dressed Parisian femme moderne in relation to 1920s concepts of the neue Frau. The identity of Sonia Delaunay as an artist turned professional designer marked her out as a 'modern woman' and was crucial in the promotion of Simultaneity to international audiences. Delaunay's persona as a 'modern woman' also related to her status as a wife. The German press depicted Sonia Delaunay and her husband, the painter Robert Delaunay, as a Knstlerehepaar, an artist-couple exemplifying contemporary notions of 'companionate marriage'. Gronberg shows how such concepts of the modern woman were important not only in marketing Sonia Delaunay's fashions but also in claims for Robert Delaunay's post-war painting as a renewed form of avant-gardism. The essay concludes by considering Paris as a milieu in which women interacted with each other professionally-as writers, artists and photographers-engaging with and reformulating the visual imagery of modernity. The production, promotion and consumption of Simultaneous fashion during the 1920s reveals the 'modern woman' as both subject and object of representation. A preoccupation with fashion could be as much to do with challenging and overcoming, as with acquiescing to, stereotypes of femininity. |
