Marianne Moore and the Arcadian Pleasures of Shopping

When R. P. Blackmur declared in 1935 of Marianne Moore that 'no poet has ever been so chaste',he was deploying a gendered critical language describing Moore's work as ideologically pure, untainted by the commercialism of capital; at the same time, he was carefully demarcating the boundaries between high culture and mass culture (Blackmur 1935:206). However, while Moore's status as an exemplary modernist has secured her a place in the modernist canon, this has inevitably led to readings that marginalize aspects of the poet's work that declare an interest and textual investment in mass culture. Moreover, interpreted within these narrow critical parameters, Moore's verse has been effectively transformed into what Randall Jarrell called one of the 'nicer animals': it has been declawed and tamed, divested of its more radical properties in order to reinforce a self-sufficient and autonomous modernist aesthetic. While it is undoubtedly important to recognize the ways in which modernist women writers have contributed to forms of avant-garde culture, those forms should be identified, in Rita Felski's words, as 'only one of a continuum of cultural practices' rather than as the dominant model for critical investigation (Felski 1994:191-208). Tracing the relation between Moore's poetry and the discourses of fashion, advertising and consumerism is an attempt to resist reproducing what Andreas Huyssens has referred to as 'the great divide' reinforcing modernism's cultural hegemony. The philosophical frames of modernity, particularly as it has been theorized by Walter Benjamin, provide the discursive context for making visible and valuable Moore's preoccupation with aspects of her own contemporary popular culture. Furthermore, by gendering this modernity, by recognizing the ways in which the formations of capital produce and consume 'woman' as discursive subject, Moore's poetic shopping sprees reveal the difference gender makes to our understanding of modernity and its relation to modernism. Moore's work, as illustrated by archival material based at the Rosenbach Museum and Library as well as her poems and her critical essays, is as much constructed out of the arcadian pleasures of modernity as it is the expression of the poetics of high art. With its investment in the aesthetics of display, the discourses of advertising and the pleasures of consumption, Moore's poetry offers a model for reading a gendered modernism in the context of modernity. The poem, 'When I Buy Pictures' (1921) will provide the focus for this discussion as it suggests not only how the aesthetic is related to consumer culture but it also reveals the textual traces of a debate taking place in the visual arts in the United States concerning the nature, value and function of 'pictures' as cultural signs. However, before looking more closely at the poem, it might be worth reconceptualizing Moore's writing in relation to some of the recurrent 'motifs' of modernity.