Women's Micro-Entrepreneurial Homeworking

Enabled by the global distribution affordances of the Internet, increasing numbers of creative producers of the handmade—the majority of whom are women—are working from home as sole traders. Selling their wares via online marketplaces such as Etsy, such women often do so as a means by which to balance caring responsibilities with paid employment. In this article I argue that rather than seeing the exponential growth of an online craft economy as a ‘back to the future’ moment for the status of women, these business practices are best seen as part of the process of the folding of the economy into society, a process which Lisa Adkins has located as positioning the home as an increasingly productive space for both men and women.