Potential impact on birth rates of reforms in laws governing contraceptive marketing

This article attempts to estimate the potential impact on birth rates of relaxing various legal restrictions on the marketing of contraceptives and to identify countries offering particular potential for such policies. The approach is through a quasi-experimental cross-sectional analysis of various configurations of laws in 82 countries. Results indicate that relaxation of a complex of interrelated restrictions offers the potential to lower birth rates and hence population growth by a full percentage point. The estimates are made in context of an analysis of covariance in which other key determinants of birth rates (measures of economic, demographic and health status) are also considered. While the cross-sectional design does not allow assessment of time frame for the impact of such changes, some guidance is available from the experience of two countries.