Election Campaigns,Social Communication,and the Accessibility of Perceived Discussant Preference

This paper examines the communication of political preferences between citizens during the course of an election campaign. We are particularly concerned with the ability of individuals to make judgments regarding the likely votes of others within their networks of relationships. To this end, we employ the concept of accessibility and its measurement device—response latency or response time—in the context of a computer-assisted telephone interview. We argue that the accessibility of respondent perceptions regarding the voting preferences of their associates depends on a range of individual and contextual factors, and the analysis focuses on variation across individuals, across relationships, and across the temporal contexts of election campaigns.