Abstract: | Abstract This paper analyses how major institutions are publicly responding to the crime of identity theft. It concentrates on how individuals are encouraged to responsibilize themselves against this potentiality, and what they should do in the event they are victimized. These two distinct discourses (prevention and victimization) aim to fashion a hyper-vigilant citizen whose daily routines, home environment, consumption patterns and sense of self are being brought into accord with wider power dynamics. These measures can be understood as encouraging a care of the virtual self – a wider social project characteristic of an informational age that encourages individuals to reduce the risks and maximize the potentialities related to their data double. In the context of identity theft, however, institutionally promoted methods for the care for the virtual self transcend what is reasonably practicable for most citizens and mask the role played by major institutions in fostering the preconditions for identity theft. |