Conservatism and the rhetoric of rhetoric

There is currently a revival of the intellectual tradition of rhetoric as a reaction to modernism. Because of rhetoric’s links with conservatism, this revival’s own rhetoric needs to be examined. A revival of an aesthetic rhetoric could easily be backward-looking and draw upon the backward-looking, conservative traditions within the history of rhetoric. On the other hand, if the revival stresses the pragmatic features of rhetoric it might be seen either as an adornment to those skills of persuasive selling, encouraged today by pragmatic conservatism, or as a development of today’s science of persuasion. Despite the obvious links to romantic and to pragmatic conservatism, rhetoric does contain the possibility for a radical critique of modernism; this would unite aesthetics and pragmatism, form and style, and raise the image of free and unending argumentation.