| Abstract: | Globalization and localization are usually considered to be two very opposite theoretical frames for studying today's political economy. Rather than accepting this theoretical dualism, this article argues that the combination of the two worlds is dependent on strategies. By analysing the action of a business unit of a multinational corporation, it is shown how it is possible for local actors to combine their strategies into a coherent whole by which a locality takes advantage of its channels to the corporate markets of the multinational corporation. This case-study then questions our usual theortical observations concerning internationalization and sketches out an alternative way of thinking, combining globalization and localization. |
