Abstract: | This article is a contribution to the debate on cross-cultural transfer of management practice. It describes the difficulties experienced in introducing ‘western’ management theory in a Pakistan government training centre; considers the social and cultural context and the local management style; analyses the differences in six key areas of management and discusses their implications for management trainers; and proposes a ‘middle way’ to ensure that management material is culturally acceptable and practically appropriate. © 1998 John Wiley & Sons, Ltd. |