Varieties of Sharing. Handlungsorientierungen,Strukturen und Arbeitsbedingungen eines neuartigen Feldes

The paper deals with a segment of the digitization of work: It examines the forms and conditions of work in the so-called sharing economy (SE). Based on the analysis of 67 internet platforms, three segments – the “exchange and gift economy”, the “niche and side job economy” as well as the “platform economy” – are distinguished as separate institutional spheres of the SE. On this basis, five dimensions of work in these segments are comparatively analyzed. It is shown that patterns of work differ among the three segments with view to activity patterns, gratification, qualification requirements, the role of technology and control mechanisms. The paper then discusses a shift in the determinants of work: it is argued that classical factors no longer prevail, but are partly supplemented, partly replaced by “internet communities” and the socio-technical structures and strategies of the platform providers. Not least, the absence of formal employment contracts in platform-user-relationships stands out.