| 企业名牌战略心理透视 |
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| 引用本文： | 张明霞. 企业名牌战略心理透视[J]. 中国劳动关系学院学报, 2005, 19(5): 92-94 |
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| 作者姓名： | 张明霞 |
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| 作者单位： | 唐山学院文法系,河北,唐山,063000 |
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| 摘 要： | 企业实施名牌战略已成为我国发展经济的重大战略。许多企业已经认识到名牌在企业经营活动中的重要性。认识到名牌就是市场,名牌就是财富。
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| 关 键 词： | 企业名牌战略 CI企业形象识别 CS顾客满意经营 心理透视 |
| 文章编号： | 1673-2375(2005)05-0092-03 |
| 修稿时间： | 2005-07-30 |
Insight into Famous Brand Strategy in Psychological Perspective |
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| ZHANG Ming-xia. Insight into Famous Brand Strategy in Psychological Perspective[J]. Journal of China Institute of Industrial Relations, 2005, 19(5): 92-94 |
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| Authors: | ZHANG Ming-xia |
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| Abstract: | Famous brand strategy has become a vital strategy in China's economic development.This article analyses the meaning of famous brand,explores the psychological effects of famous brand strategy and puts forward the author's suggestions on building corporate famous brand strategy. |
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| Keywords: | corporate famous brand strategy recognition of corporate images customers' satisfaction in psychological perspective |
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