网络时代高校校报的整体新闻报道策划

网络时代高校校报面临着空前的生存和发展压力。增强策划意识,提升策划能力,重视整体新闻报道策划的制定、实施是高校校报应对挑战的重要出路之一。整体新闻报道策划的制定要把握坚持政策性、突出针对性、体现前瞻性、遵循规律性的原则,并通过一定的程序,依据传播策略,提炼出准确的报道主题和宣传重点,以此来指导整个学校新闻宣传工作的有序开展。

Overall Reports Planning of College Newspaper in the Information Era

College Newspaper in the information era is facing unprecedented pressure of survival.To enhance the planning awareness and capacity and pay attention to the overall news planning and implementation are the important ways for college newspaper to cope with the challenges.For the overall reports planning,the following elements should be taken into consideration: the policy,the purpose,the looking-forwardness,the principle of law.Exact reporting theme and emphasis should be worked out through certain procedures on the basis of communication strategies,by which the college publicity work could be developed in good order.