浅论宣传效益的评价

提高军队有关各部门和政工干部做好宣传工作的积极性、主动性和创造性 ,培养政工干部的宣传鼓动能力 ,必须重视对宣传效益的评价 ,应着重把握好以下问题 :建立评价宣传效益的标准 ;坚持多指标的综合性、系统的动态性、多层次性、整体性和全方位的评价原则 ;使用宏观鸟瞰、微观解剖、系统测评、追踪观察、抽样调查和目标判断的评价方法 ;强化军队政工干部的宣传效益意识 ,增强宣传的科学性、针对性、趣味性、直观性和诱导性等。

On the Evaluation of Propaganda Efficiency

In order to improve the PLA politicd cadres' enthusiasm,go-aheadism and creativity on propaganda work and train their propaganda capacities, it is necessary to attach importance to the evaluation of propaganda efficiency. The most important problems ought to grasp are: Setting up the meteyard of propaganda efficiency; Holding the evaluation principles such as several targets ,systemic trends,administrative levels and completion; Using the evaluation methods of grand observation,microcosmic looking,systemic measure,pursuring,spot check and object judgement; Strenthening the PLA political cadres' consciousness of propaganda benefits; increasing the scientificness,pertinency,interest,directness and inductivity elements in propaganda work.