| Abstract: | - Of all the tools and techniques applied within the field of public affairs and corporate communication, Issue Management is undoubtedly the one which most often attracts excessive process at the expense of real progress. Understanding the causes and sources of this over‐emphasis on process is important to the long‐term success of issue management as an effective tool.
- That understanding is also important to the development of Issue Management models which promote an optimal balance between following a disciplined approach and formulating creative and original solutions.
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