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The wisdom of crowds design for sensitive survey questions
Institution:1. Rutgers University, Piscataway, NJ, 08854, USA;2. The College of New Jersey, Ewing, NJ, 08628, USA;3. York University, Toronto, Ontario, M3J 1P3, Canada;4. University Health Network-Toronto Rehabilitation Institute, Toronto, Ontario, M5G 2C4, Canada
Abstract:Survey research on sensitive questions is challenging because respondents often answer untruthfully or completely refuse to answer. Existing indirect questioning techniques address the problem of social desirability bias at the expense of decreasing estimates' efficiency. We suggest the Wisdom of Crowds survey design that does not pose a tradeoff between anonymity and efficiency as an alternative. We outline the conditions necessary for the technique to work and test them empirically. Moreover, we compare the Wisdom of Crowd estimate of a right-wing populist party's vote share to alternative indirect questioning techniques' estimates as well as to the official election result in the 2017 German federal election. Provided its conditions are met, the Wisdom of Crowds design performs best in terms of both bias and efficiency. We conclude that the Wisdom of Crowds design is an important addition to social scientists' survey methodology toolbox.
Keywords:Social desirability  Measurement  Sensitive questions  Wisdom of crowds  Vote choice
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