| 绿色营销:企业可持续发展的必然选择 |
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| 引用本文： | 胡钧浪. 绿色营销:企业可持续发展的必然选择[J]. 广东行政学院学报, 2000, 0(4) |
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| 作者姓名： | 胡钧浪 |
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| 作者单位： | 惠州大学经贸学院!广东惠州516015 |
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| 摘 要： | “建立一个可持续发展的社会”是 2 1世纪全球性社会改革浪潮的重要主题之一。为了协调人与自然、发展与环境的关系 ,全球可持续发展战略已从学术讨论转向付诸实践的人类面向新世纪的共同选择。然而 ,对于国内绝大多数企业而言 ,“可持续”与“发展”毕竟是一个两难选择。鱼与熊掌能否兼得 ?绿色营销作为实现可持续发展的强有力手段 ,无疑将成为现代企业市场营销发展的必由之路
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| 关 键 词： | 绿色产品 绿色营销观念 环境保护 可持续发展 |
Green Marketing:The Inevitable Choice of The Enterprises for Sustainable Development |
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| HU Jun lang. Green Marketing:The Inevitable Choice of The Enterprises for Sustainable Development[J]. Journal of Guangdong Institute of Public Administration, 2000, 0(4) |
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| Authors: | HU Jun lang |
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| Abstract: | One of the important themes of global social reform in 21st century is to construct a sustainable development society.The strategy of global sustainable development has changed from the academic discuss to practice to coordinate the relation between human and nature,development and environment.It is in a dilemma to choice “sustainability”and“development”for most of the enterprises in China.As the powerful means to realize sustainable development,green marketing will be the only way to develop for modern enterprises. |
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| Keywords: | green production green marketing environment protection sustainable development |
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