浙江商帮的创富群像与文化镜像

古往今来,世界各地的商业竞争归根结底是商人的竞争,是商业文化的较量,是商业伦理价值观的博弈。浙江商业文化是农业文明与海洋文明的有机组合,开放前沿赋予了浙江人经商贸易的天然土壤,重商崇儒、工商皆本的思想观念不断激活着民间商业行为。在各种商贸实践中,浙江商人逐步由散而群,由竞而合,在历史上形成了若干区域性商业帮群,成为推动浙江区域经济发展的基本力量,缔造了浙商创富传奇和浙江经济奇迹。面对全球金融危机的＂倒逼＂考验,当前,浙江经济进入经济田径场上的＂弯道＂区间,迎来了转型升级的调整时期,网络经济和以文化附加值提升为目标的文创产业在浙江蓬勃发展,新经济特征显山露水,浙江商业文明在传承中有机发展。

On Getting Rich Images and Cultural Mirror Expressions of Zhejiang,Merchant Group

Throughout the ages, commercial competition all over the world which is also regarded as commercial culture and value contest stems from merchants. Zhejiang commercial euhure, combination of agriculture and maritime civilization activated civil commercial transaction influenced by advocating the commerce and Confucianism before open policy. In a variety of business, Zhejiang commerce changed from dispersion to accumulation, from competition to cooperation and formed several regional business groups, which became a fundamental foree to foster Zhejiang economy and created a legend of getting rich and economic miracle. At the presence of financial crisis, Zhejiang economy stepped into turning point, a transitional period. As a new feature, cyber economy and euhural creative industries prospered. Commercial culture develops in the process of inheritance.