文化贸易与文化认同

文化产品是文化认同的载体,文化认同是文化产品得以存在的先决条件。文化贸易,其实质是不同民族和国家之间文化认同的达成与接受,文化贸易的出超和逆超背后是文化认同资源的争夺。在全球化背景下,实现文化贸易平衡的出路在于主动参与国际间的文化竞争,由被动的参与者逐渐成为贸易规则的制定者,改变不利的贸易条件,从而有效地捍卫自己的文化权益。

Cultural Trade and Cultural Identity

Cultural products are the carrier of cultural identity which in turn is the precondition for the existence of the former.The nature of cultural trade is the acknowledgement and acceptance of the cultural identity of different nationalities or countries.The deficit and the surplus of cultural trade have their root in the contention for the resources of cultural identity.In the process of globalization,the maintenance of balanced cultural trade relies on the active participation in the international cultural competition and on the change of role from a passive participant to the drafter of trade rules for safeguarding our cultural rights and for better trade conditions.