The Reflective Practitioner and the Uses of Rhetoric

This essay invites reflection on four practical uses of rhetoric: as a way to provide persuasive emphasis in administrative communication; as a technique of analysis to improve public administration and expand its limits; as a resource in identifying individual administrative signature; and as a vehicle for reevaluating public administration's group signature. It reflects on the authors' experiences and considers possibilities for change toward more conscious and effective group self–representations.