政府主导型展会发展路径初探——以中国—东盟博览会为例

近年来,中国会展业发展迅速,政府主导型展会占据主导地位是现阶段中国会展业的突出特征。但有些政府主导型展会由于不了解展会发展的内在市场规律,造成一些展会经贸成效不显著、政府资源浪费严重的现象。本文以我国发展较成功的政府主导型展会中国—东盟博览会为例,分析其取得成功的优势,并以其为借鉴对政府主导型展会的发展提供初步建议。

Analyses on Developing Path for Chinese Government-Oriented Expositions: China-ASEAN Expo as the Case Study

The exposition and conference industry has developed rapidly in recent years and that the government-oriented exposition plays a leading role at present is the outstanding feature of this industry.Due to the lack of professional knowledge of endogenous economic market rules,many expositions bear poor economic outcomes and result in mass squandering of government resources.This paper analyzes on the advantages of successful China-ASEAN Expo as case study to make preliminary recommendations for other government-oriented expositions in China.