How I learned to stop worrying and love polarization

This paper presents theoretical and experimental evidence of increased voter satisfaction due to moderate candidate platform divergence. The formal model combines the traditional proximity treatment of voter satisfaction with a disutility stemming from the likelihood of “incorrect” voter decision-making. The result is a voter utility function for the candidate field which is non-monotonic in platform divergence. I confirm the main result of the formal model through a voter survey where hypothetical candidate positions were varied from very moderate to very partisan. Respondents preferred moderate policy divergence to both minimal and extreme divergence. In tandem, these results recast moderate ideological differentiation as a desirable, rather than pejorative, element of politics and campaigning.