当前我国报纸新闻娱乐化倾向探析

在市场经济的驱动下,新闻娱乐化成为当今大众传播活动中的普遍现象。我国自20世纪90年代以来,新闻娱乐化现象有愈演愈烈之势。当前,我国报纸新闻具有娱乐化倾向,各类报纸新闻娱乐化的表现形式不同,娱乐化的程度也各有不同。大报也有一定的娱乐化倾向,但是这种倾向更多地体现在形式上,如报道标题字号的大小和报道所采用的文体,而在报道对象的选择和报道内容的取舍上,仍在努力坚持新闻报道客观、理性的原则。

Exploration in the Entertainment Trend Found in the News Column of Today's Chinese Newspapers

As a result of market economy driven situation, entertainment trend of news has become a general phenomenon in today's mass communication. Since 90s of 20th century, such a phenomenon has been becoming stronger and fiercer in China. However, one can find different forms and degrees for such an entertainment trend in the news column of the Chinese newspapers. Some giant newspapers are also of such an entertainment feature, but this trend is mainly embodied in their representational forms, such as the character types for the titles of news coverage and the genres adopted for reporting. With regard to the selection of the reported objects and the covered information, they are still insisting at the objective and rational principle of news reportage.