Reconfiguring Chinese Propaganda and Control Modalities: A case study of Shanghai's television system

China's television industry has experienced a number of internal changes that have shaped this system's structure into the new millennium. The Chinese Government has reconfigured the propaganda and control modalities of this industry to allow television to become the prime mover for economic reform. A case study of Shanghai's dynamic television system from 1995 to 1999 is used to understand the changes that have taken place. This analysis provides an understanding of how the Chinese Government policy changes impact on the interrelatedness of the system's components. The consequences of these changes have had dramatic and lasting effects on the way the television industry operates in China. These effects have serious implications for foreign organisations, that are attempting to find a foothold in this booming industry, and for the Chinese television viewer.