传媒文化变迁与新闻编辑知识和能力的优化

网络技术的发展促使媒体生态环境和基本格局已经并正在发生重大变化,媒体逐渐走向融合。为了应对竞争,媒体采用了编辑中心制,新闻编辑成为媒体竞争的漩涡中心。目前,中国媒体合格的编辑人才储备还远远不能满足媒体领域的需求,其原因是过去单一媒介模式下的编辑知识结构与能力结构已不能满足媒体融合时代对编辑人才的要求。因此,优化新闻编辑的知识结构和能力结构显得十分重要。

The Optimizing of the News Editor''''s Knowledge and Competence Structure in the Era of Converging Media

This is an era of picture as well as an age of mass consumption.The digital information technology caused the convergence of mass media and internet.So it is very important for news editors to recognize the change of media culture.On the one hand,the audience's needs of information are becoming various.On the other hand,the internet catches the eyeball of the consumers.The competition of mass media becomes fierce.Consequently,news editors should reconstruct professional knowledge,and cultivate their visual literacy to meet the new challenges.