Public opinion and presidential responsibility for the economy: Understanding personalization

The general mechanisms which underlie the psychological phenomenon ofpersonalizing (cognitive simplification and defensive attribution) would seem to have great utility in explaining attributions of presidential control over the economy. Yet previous research has generated inconsistent and inconclusive empirical results. This study identifies several sources of inconsistency and then attempts to clarify the approach by focusing separately on the object and the subject of personalizing. Our findings suggest that the determinants of personalizing to the president are different from the factors that explain personalizing to the incumbent. In addition, we find that the impact of the two psychological mechanisms differs substantially within economic subject areas.Paper prepared for delivery at the 1984 Annual Meeting of the Southwestern Political Science Association, Fort Worth, Texas.