Who's the bigger McBrat? When trade mark protection strategies overstep the mark |
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Authors: | McBratney Amanda |
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Affiliation: | McCullough Robertson Lawyers Brisbane, Australia |
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Abstract: | US burger giant McDonald's Corporation suffered a comprehensiveand very public loss at the hands of Malcolm McBratney (a partnerin the IP Group of Australian law practice McCullough Robertson),raising questions as to why that corporation should have initiatedand continued the proceedings in the first place. |
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