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| Shanghai Welfare Lottery | |
| 摘 要： | THE Shanghai Welfare Lottery was set up in July 1987. Annual ticket sales have shot up from a few million yuan in the first yearto billions. Its total and per capita sales were the highest of all China welfare lotteries for five consecutive years. |
| 关 键 词： | 上海 福利彩票 彩票管理 营销策略 |
Shanghai Welfare Lottery |
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| Authors: | LINGLING |
| Abstract: | THE Shanghai Welfare Lottery was set up in July 1987. Annual ticket sales have shot up from a few million yuan in the first year to billions. Its total and per capita sales were the highest of all China welfare lotteries for five consecutive years.During the past 17 years, a welfare fund of 1.5 million has been gathered from the total 5 billion yuan proceeds and used to help the elderly, disabled,orphans and poor. |
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