| 摘 要： | The aims of this paper are to explain about the potency of sports tourism in Province of Lampung and the role of local government to manage it. Geographically, Province of Lampung has the potential exercise of this type, i.e., surfing on the West Coast which faced with the Indonesian Ocean. Sports＇ diving is currently developed in the Kiluan Bay in Pesawaran District. Research questions of this paper are.＂ How is the relationship with the organization of sports events tourism and economic potential？ And how is the role of local government in the implementation of the sport in their region？ This paper uses the literature study methods, so that the data obtained is secondary data. Literatures related to this paper include the official report and the study of literature related to sports and tourism. Conclusions of this paper are.＂ （1） Organizing sports tourism will increase local revenues, especially from the economic sector transaction turnover. An example of this is that the hotel occupancy rate increased with the sporting event. At the macro level, sports tourism impact multiplayer effect, i.e. for people who can catch the tourist potential opportunities, such as selling food （culinary）, and local souvenirs,＂ and （2） Local governments have a role in the development of sports tourism and tourist destinations, with plans in the local regulation. Local governments also play a role in building transport and communications infrastructure in the region as a tourist destination attraction. Tourism promotion should also be enhanced to introduce a tourist destination to the tourists.
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