Developing the public affairs body of knowledge |
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| Authors: | Craig S Fleisher |
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| Institution: | 1. Odette School of Business, University of Windsor, Windsor, Ontario, N9B 3P4 Canada;2. ProfessorOdette School of Business, University of Windsor, Windsor, Ontario, N9B 3P4 Canada. |
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| Abstract: | - This paper examines the need for developing a public affairs body of knowledge (BOK). It examines the rationale for having a BOK within a larger context of professionalism in the field, identifies parallel developments in affiliated fields that may provide models for public affairs, and offers alternatives for stakeholders of the field to pursue this objective.
Copyright © 2007 John Wiley & Sons, Ltd. |
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